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2021 China Ceramic Tiles Market - Innovation Trend, COVID-19 Impact, Analysis Of Industry Trend & Forecast 2021-2022
2021/2/12 9:45:28

The performance advantages of ceramic tiles such as waterproof, strong air permeability and wear resistance, the safety advantages of soft porcelain technology, the various expressive advantages of style and pattern color, construction advantages, and environmental protection advantages make it an indispensable part of the decoration. Loved by consumers.

Under the continuous impact of the COVIC-19, all walks of life have been affected, big or small. Of course, the China ceramic tile industry, which is dominated by physical stores, is inevitably impacted. So, in 2021, what kind of changes will appear in China ceramic tile market? Which ceramic tile categories will stand out? What kind of marketing mode can bring new breakthrough and growth for ceramic tile enterprises? In this article, Hanseceramictile analyzes the China ceramic tiles market in 2021 in detail, and China ceramic tiles industry trends & forecast 2021-2022!

China Ceramic Tile Market 2021 - Ceramic Tiles Industry Trend & Forecast 2021-2022

1.Analysis of the current situation and trend of ceramic tiles industry in China

Recently, we visited many China’s ceramic tile stores in home furnishing City, building materials center and decoration city. After the epidemic gradually eased, the ceramic tile industry began to recover, and more and more sales became normal, even more than the previous sales in the same period. Because of the retaliatory growth of decoration demand after the epidemic, the demand for ceramic tiles delayed by the COVIC-19 gradually released, and formed a small peak in a certain period of time.

At the same time, industry insiders also pointed out that not every company can usher in an outbreak after the epidemic. After the epidemic, high-income people will pay more attention to home quality, and enterprises with better products, brands and services will have a better market. Income affected people may reduce the decoration requirements, so as to choose cheaper ceramic tiles. Therefore, under the impact of overcapacity, shrinking demand, consumption upgrading, channel fission, environmental protection and other adverse factors, some enterprise stores will have a worse living environment or even be eliminated. It also leads to the two-level differentiation pattern that the stronger the stronger and the weaker the weaker.

The ceramic tile price of big brands is sinking, which has a certain impact on the market sales of other manufacturers. At present, the sales channel is in a period of reform, and it is also the rising period of hardbound house and integrated house. In the future, with the continuous development of the national economy and the continuous improvement of people's living standards, consumers' requirements for products and services will be higher and higher. For hardbound houses and whole decoration houses, consumers will choose ceramic tiles based on the following two points: either choose big brand products, or choose personalized products, which will increase the pressure on manufacturers with weak brands and mainly wholesale.

2. Functional ceramic tile is expected to break through

This sudden Novel Coronavirus has given people more attention to health and safety. As a hard decoration material, ceramic tile is closely related to healthy home. From the perspective of tile categories, tile products related to "health" and "safety" may usher in new opportunities. First of all, rock slab may be further popularized. Known as the "new environmental protection material", the rock slab may get more promotion and application in the new year. Secondly, functional ceramic tiles are expected to break through. As the name suggests, functional tiles emphasize the function, mainly including anti-skid tiles, negative ion tiles, heating tiles and antibacterial tiles.

3. Innovation trend & new trends for ceramic tiles industry 2021

For the coming of 5G era, although the people of insight in the ceramic tile industry have already begun to take precautions, but most of them are based on the exploratory steady progress. In the face of the rapidly changing market environment, ceramic tile brand can always remain invincible only by constantly strengthening the competitiveness of products, being good at embracing new marketing channels and adapting to the new market environment. Therefore, businesses should pay more attention to the service, quality and innovation of products, which is a good way to revitalize the ceramic tile industry, such as the use of decorative renderings software in store sales. Ceramic tile sellers can make different tile renderings in the software to meet customers' personalized customization, with beautiful effect, fast production and different experience.

4.Key market trends for ceramic tile in China 2021

Production of Ceramic Tiles in China: China is the largest country among the ceramic tiles producing countries in the world. Because of the fierce competition in both the domestic and export markets, ceramic producers are forced to improve their production process and product quality. China has developed a significant advantage in exporting ceramic products. To enhance the value of the Chinese ceramic products, many businesses have intensified the application of new technologies in production, to create high-quality products at reasonable costs.

Consumption of Ceramic Tiles in China: China is one of the fastest growing countries, in terms of consumption of ceramic tiles. Home decoration tiles are mainly used in the living room, kitchen, and bathroom walls and other spaces, with strong decoration, and therefore, they have conspicuous consumption attributes. In addition to its functions, consumers also focus on external factors such as brand, appearance, and taste. The replacement of the product structure caused by the changing trend of tiles consumption may not only accelerate the expansion of the mid- and high-end market capacity, but also accelerate the formation of the industry leaders. These new trends in consumption and production have greatly enhanced the competitive barriers for manufacturers and companies in product development, terminal image, user services, and the supply chain capabilities.

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